How to check if your logo is unique and trademark-safe without spending money? From Nike’s Swoosh story to free tools, here’s how startups and designers can protect their brand.

In business, rebranding is never “just a new logo.” Here are the most expensive rebrands in history, why they happened, and the lessons every brand can learn.

In 2025, most businesses know that rebranding is more than “a new logo.” But confusion still lingers. Here’s how to separate logos, branding, and identity — with psychology, examples, and lessons for anyone building a brand.