Textiles with Precision, Identity with Purpose.
A modern identity that combines textile tradition with technological precision — reflecting Gema’s vision as a global trading company.
About CLIENT
Gema Textile Trading Inc. is an international textile trading company built on both tradition and innovation. The company supplies high-quality fabrics to global markets and needed a modern identity that would emphasize professionalism, precision, and trust. With the new branding, Gema positions itself as a forward-looking partner for the global textile industry.
Scope of Work
Our task was to create a complete brand identity for Gema Textile Trading Inc. — starting with a new logo that reflects innovation and professionalism, and extending it into a full set of corporate materials to ensure consistency across all business touchpoints.
- Logo RedesignDeveloped a minimalist monogram logo that combines the letters G, E, M, and A into a single geometric form, symbolizing innovation, balance, and modernity.
- Corporate MaterialsDesigned a concise brand book, selected a consistent color palette and typography, and created business cards, letterheads, email signatures, envelopes, labels, and social media templates to support the company’s operations and international presence.
STAGE 1
Logo Redesign
| Concept The GEMA logo was designed as a minimalist monogram merging the letters G, E, M, and A into one geometric form. This solution conveys innovation, balance, and modernity while ensuring the mark is instantly recognizable across applications. |
| Safe Zone To ensure legibility and protect the integrity of the logo, a safe zone has been defined around the mark. This space must remain free of any other visual elements or text, guaranteeing clarity and consistent recognition across all applications. |
| Typography The GEMA identity uses two typefaces: Orbitron for the logo, emphasizing geometry and innovation, and Montserrat for corporate communication. Together they provide a modern, professional, and highly legible typographic system for both print and digital media. |
| Color Palette The color palette is built on strong contrasts: dark gray for authority, neutral gray for adaptability, and white for simplicity and balance. This combination ensures flexibility while maintaining a clean and professional visual language. |
| Logotypes Multiple versions of the logo were developed to cover different usage scenarios: the full logo for corporate communication, simplified marks for small-scale applications, and the standalone monogram for digital platforms. Each variation retains consistency while adapting to its context. |
STAGE 2
Corporate Materials
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